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Product Description
In today's highly competitive global marketplace, the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. There is a growing recognition that through logistic efficiency and effective managment of the supply chain both cost reduction and service enhancement can be achieved. The goal of supply chain management is to link the marketplace, the distribution network, the manufacturing process and the procurement activity in such a way that customers are serviced at higher levels and yet at a lower total cost. In this book, Martin Christopher discusses the role of logistics in achieving these goals. He outines the role of logistics in using service levels to segment markets, exploring approriate measures to assess logistics productivity and service performance. This practical guide provides information on auditing logistic systems and describes how greater responsiveness in the supply chain can be achieved through lead time reduction.
About the Author
Martin Christopher is Professor of Marketing and Logistics at Cranfield School of Management. His work in the field of logistics and supply chain management has gained international recognition. He has published widely, his recent books include Logistics and Supply Chain Management and Marketing Logistics. He is is also co-editor of the International Journal of Logistics Management and is a regular contributor to conferences and workshops around the world. At Cranfield, Martin Christopher chairs the Centre for Logistics and Supply Chain Management, the largest activity of its type in Europe. In addition to leading a number of on-going research projects in logistics and supply chain management, Martin Christopher is active as an advisor to many organisations and is non-executive director of a number of companies. In 1988 he was awarded the Sir Robert Lawrence Gold Medal for his contribution to logistics education and in 1997 was given the USA Council of Logistics Management¿s Foundation Award.
Customer Reviews
Logistics & Supply Chain Management Textbook I found this to be a great book at a great price. If you are looking for a comprehensive book on the subject of Supply Chain Logistics, then this is the one for you. Check it out!
Usefull overview of Supply Chain This book provides a very good overall review of basic Supply Chain functions, the linkage between them and some tactical precepts. The focus is higher level strategy. It helps the reader develop a fuller understanding of the discipline; it is an easy read and is well worth the time. Note that it does not focus heavily on any area; such as, materials management, distribution design, etc. Also, it does not guide you in developing a company strategy.
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